Entries by smcfarland@zone3creative.com

Don’t Defend…Change the Conversation

Think of tv shows where the defense lawyer follows the prosecutor’s arguments in the court room.  Notice how seldom you see a direct defense of the points made by the prosecutor.  Effective defense lawyers change the conversation so that the jury focuses on different points or sees things through different eyes. My observation is that […]

Corporate Magical Thinking

Haven’t we all thought that when this project is over, this deadline is met, this major issue resolved, that we will go back to a “normal” pace, a world free of strife and stress, or at least better that we have at this moment?  I call this corporate magical thinking, where we yearn for that […]